Who is Evident Marketing?
Who are we kidding? Evident is a one-person company. David
Weinberger.
Hi.
What's the relation to The
Cluetrain Manifesto?
|
David Weinberger (see above) is one of the four authors of
the site and book.
|
We try not to be too wildly inconsistent with what it says.
But, hey, no one's perfect. (Oh, except you, I'm sure.)
|
|
What do you end up
with?
Stuff such as:
-
Web site
ideas and content
-
Long-ish
writing that explains stuff and tells a story (aka white papers)
-
A day-long
meeting that helps you figure out what the hell you're doing
and how to talk with your customers about it
-
A PowerPoint
presentation that helps you explain yourself to industry analysts
or customers
-
A set of
seminars or Webinars that brings David Weinberger to your company
or customers
-
An educational
film strip called "Hemo the Magnificent," explaining
the miracle of the circulatory system.
|
Areas of Specialization?
1. The impact of the Web on the way businesses are organized and
run (= "The
Hyperlinked Organization")
2. Not looking like jerks online
3. Knowledge management, collaboration, document management
|
Distinctive Characteristics?
We here at Evident are a pretty conceptual
bunch. Great with ideas, but not exactly your quantitative marketing
analysis whiz kids.
We're pretty creative.
Most of what we do comes out funny. Sometimes
on purpose.
|
